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In Memoriam | Spring 2017

In Memoriam: Faculty & Friends

Notices sorted by graduation date

Jack Lindgren Jr.
Oct 30, 1944–Oct 23, 2016

His legacy: Marketing excellence

For 35 years, from 1978 to 2013, Professor Emeritus John Harry “Jack” Lindgren Jr. taught in the Commerce School at UVA. He was named Outstanding Young Professor in 1983, an accomplishment that would remain one of the proudest of his life. “When I would come walking into the building early on a Monday morning, invariably Jack’s office would be open, and there would be a group of students in various states of being half-asleep; they had literally been working in Jack’s office on projects relating to the advertising competition,” says Lindgren’s colleague James Burroughs, a professor and associate dean in the McIntire School. “When Jack went home at night, the door stayed open. … I don’t know how many of us are willing to give up our personal space for the advancement and betterment of the students.”

From 1968 to 1970, Lindgren served in the Peace Corps in the Philippines. He was proud of having built and stocked the first library in the Abra Province of Luzon. After returning to the U.S., he earned his bachelor’s degree in economics from Hamline University, M.B.A. degree from Northern Illinois University and doctorate from Kent State University. In addition to teaching, Lindgren held the consumer bankers’ association professorship and directed the McIntire Business Institute program at the University.

He was also vice president of the American Marketing Association and co-author of 10 books.

The driving force behind the McIntire School of Commerce’s renowned advertising and promotions programs, Lindgren’s classes repeatedly took top awards in the American Advertising Federation’s National Student Advertising competitions. In 2011, Lindgren was named to the Virginia Communications Hall of Fame, which recognizes pro-fessionals with distinguished careers in advertising, journalism, public relations and other areas of media.

In 2012, a former student established the Lindgren Promotions Aspects of Marketing Award in his honor; the next year, alumni joined with the University’s Mead Endowment to create a Jack Lindgren Award to sponsor McIntire faculty participation in the Mead Program, which provides support for faculty to forge deeper connections to their students.

“UVA has always prided itself as being a very special place dedicated to undergraduate education. … If there were a faculty person who absolutely epitomizes the spirit of that mindset, it was Jack Lindgren,” Burroughs says. “He’ll forever be known as one of the most beloved professors at McIntire.”

Lindgren is survived by three children: Kirk A. Lindgren (Col ’01, Educ ’04), Krista Lindgren Kerner (Col ’02) and John Harry Lindgren III; and two grandchildren, Austin and Emma Kerner. According to his wishes, his remains will be scattered in the waters off the coast of Aruba, where he loved to travel.


Bernard Arthur Morin of Charlottesville died January 2, 2017. He was a marketing professor at the University’s McIntire School of Commerce from 1965 until his retirement in 1998. Active in public speaking, drama, baseball and scouting from a young age, Mr. Morin achieved both his Eagle Scout award and his pilot’s license at age 15. He graduated from College of the Holy Cross in 1954 with a full NROTC scholarship as a company commander and sharpshooter, and entered the U.S. Marine Corps, where he was a second lieutenant and served on the USS Missouri. He earned an M.B.A. degree from Harvard University in 1957. After working for five years in the private sector, he decided to enter academia. Working toward his doctoral degree in economics from Duke University—which he was awarded in 1966—Mr. Morin joined the University faculty in 1965 as a marketing professor. When the state of Virginia established the community college system in the 1960s, Mr. Morin was at the forefront of efforts to recruit transfer students and mentor new faculty members. During the 1970s, student demand for admission to the University’s commerce school increased dramatically, and Mr. Morin was influential in establishing the framework for evaluating students that is still used today. He served as director of the M.S. in Accounting program from 1974 to 1976, and was appointed assistant dean of the school in 1971 and associate dean in 1974. In 1979, he was honored with the Raven Award from the Raven Society. He was named to the Robert Hill Carter endowed professorship in marketing in 1981. He also served as associate provost for public service from 1985 to 1987. In 1989 he became the second recipient of the Adelle F. Robertson public service award. He also was board chairman at Madison House. After 34 years of service, Mr. Morin retired from the University to pursue other lifelong interests such as model railroading, playing cribbage and becoming a member of the drama group Encore Players at the Charlottesville senior center. Survivors include his wife of 60 years, Barbara Wagner Morin (Educ ’95); three children, including Jayne Morin Hammond (Com ’80) and Annette Morin Imbrogno (Com ’81 L/M); and eight grandchildren, including Kathleen Hammond Young (Col ’10 L/M), Kent Taylor Hammond (Col ’13, Com ’14), Courtney Claire Hammond (Col ’20), and Jayne Anne Imbrogno (Col ’18).

James Richard Rubin (Grad ’85, ’02) of Charlottesville died July 6, 2016. Mr. Rubin had been a professor of management communications at UVA’s Darden School of Business since 1991, and for many years was an active player in Charlottesville’s jazz scene. As a young man, Mr. Rubin was one of the top jazz bassists in Boston, with regular gigs at places like the Parker House Hotel. At the University, he met his future wife in the graduate student lounge at Wilson Hall; they were married in 1988. As a professor, he was the first faculty recipient of the Frederick S. Morton Award, which now annually recognizes a Darden student for excellence in leadership and the faculty member who contributed the most to that student’s Darden experience. He was also a founding member of Blues Jam, a band composed of Darden faculty and students who played regularly at Darden events. His book Rebuilding Trust in the Age of Social Media, scheduled for publication in 2017, represents more than 20 years of research. Survivors include his wife, Jane Louise Perry (Grad ’82), and a son.