Dept: Short Course
How Does Hollywood Create a Buzz?0
Spring 2012
In entertainment, there are no fixed rules for success. “That’s the fun part of the industry,” says McIntire professor Natasha Foutz. “You never know what will become successful.” Foutz researches and teaches media and marketing, and she says that for entertainment products—movies, music, books, games and events—demand is uncertain, and life cycles are short. So what creates a buzz around a movie? First, of course, the product itself matters. Celebrities and interesting plots draw us in. Ever notice how many sequels are playing at the multiplex? Sequels tend...
The Secret Life of a Raindrop0
Winter 2011
A raindrop is never just a raindrop. Its value changes from friend to enemy, moneymaker to toxin.
What’s the future of books in a digital world?4
Fall 2011
Rare Book School“The most important thing to point out,” says Michael Suarez, director of U.Va.‘s Rare Book School, “is that despite lots of writing to the contrary, the book is not dead.” Suarez notes that in 2010 more titles than ever were published worldwide. Also, though the emergence of new media has changed the way we get information and tell stories, it’s just another in a long line of expressive media. “The world of writing, or chirographic culture, didn’t replace orality,” he says. “Print didn’t replace writing by hand, film didn’t stop radio, television...
We Are Stardust0
Spring 2011
Astronomy professor Edward M. Murphy (Grad '93, '96) knows how the universe began. He also has a pretty good idea of how it will end.
HIGHLIGHTS

Spirit of Adventure
Two documentaries portray challenging journeys and the importance of family

Wrapped in Mystery
A guide to U.Va.'s student societies.

Lady Gaga Recruits U.Va. Bullying Expert
Lady Gaga's lofty goal and a Foundation stacked with experts well-suited to help achieve it.

Over Seven Billion Served
Last October, the 7 billionth person on the planet was born. Professors explain the dynamics of the population boom and demographic transition.

Jefferson’s Secret Bible
In the twilight of his life, Jefferson began exploring his faith and deepening his understanding of the Bible and Christianity.

What’s Up, Doc?
The human body is a complex machine of about 10 trillion interconnected cells. Researchers at the U.Va. Health System are working with new technology to keep everything from our brains to our blood sugar in good shape.

Theater as You’ve Never Seen It Before
Set designer Lisi Stoessel (Col '06, Grad '08) creates fantastical places.

A New Kind of Leader
The Batten School was created to develop 'challengers of the status quo.'

New & Notable
Listen to six innovative albums by 15 must-hear alumni musicians.

Where We Study
When finals are approaching at U.Va., the air seems charged with anticipation as students take to the libraries and cafés en masse and energy drinks fly off the shelves.

Body Builder
Mike Curtis helps athletes recover from injuries and maintain peak form

Can Dostoyevsky’s Crime and Punishment Prevent Crime?
Why U.Va. students are teaching Russian literature at a juvenile correctional center

What Can the New Frog in Town Tell Us About Our Eyes?
A biology student explains a U.Va. professor's new experimental animal

1976: A Royal Visit
On July 10, Queen Elizabeth toured the Academical Village, where 18,000 people watched her stroll down the Lawn.

Eyes on the Olympics
U.Va. athletes play vital role in Team USA’s path to No. 1






