December 1967
Ed Roseberry, self portrait

“When I saw something, I’d fire it, man. Right from the hip,” says Ed Roseberry. And fire away he has. By his own estimation, Roseberry has taken more than 180,000 photographs, most of which capture the life of the University and Charlottesville.

A 1949 graduate of the Commerce School, he got his start shooting pictures with a Rolleiflex camera (which he still owns) for Corks & Curls in 1947. His first assignment was photographing a 47-0 U.Va. football win over Harvard, and “back then, the Ivy League teams were good,” he says.

Clearly, Roseberry found the subject matter around the University to his liking. He would go on to take photographs for the Charlottesville Daily Progress and the University News Services. He also taught photography classes in the School of Architecture and served as an adviser to the yearbook staff, but it was his freelance work that most established him as a familiar and welcome figure to generations of U.Va. students.

Widely known as “Flash,” Roseberry was a ubiquitous part of weekend activities along Rugby Road. Camera in hand, he roamed freely throughout the fraternities. On Sundays, he posted for sale his weekend’s pictures in the windows of Eljo’s, then located on University Avenue. It wasn’t uncommon for the gathered crowd of appreciative onlookers to snarl traffic in front of the store.

Roseberry elevated the party picture to an art form. In fact, the University Art Museum mounted an exhibition of his photographs in 1985. “Roseberry maintained a disciplined and balanced and sober spontaneity which allowed his eye to dance in perfect rhythm with his subject matter,” wrote Richard Jones and Stephen Margulies in the introduction to The Inward Eye, a book chronicling the exhibit.

Born in Roanoke, Va., he moved to Charlottesville when he was 14. After living in Hawaii from 1984 to 2001, Roseberry, now 80, returned to Charlottesville, where he lives today.

April 1955
Carroll’s Tea Room, a popular watering hole, closed its doors in 1956 to make way for the Barrack’s Road Shopping Center.

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November 1961
Young love on the corner of 17th and Gordon

September 1961
Victorious in his first game as U.Va.‘s coach, Bill Elias is carried off the Scott Stadium field after the Cavaliers end a 28-game losing streak with a 21-6 in over William and Mary.

October 1966
Former U.Va. President Edgar Shannon, with wife Eleanor and children at Carr’s Hill.

July 1966
Dr. Janet Meade (left) and Mrs. D. Tucker Brown enjoy themselves at a wedding reception at the Keswick Country Club. Roseberry later learned from Meade that she was the first woman to receive a Ph.D. from the University.